How to Create a 30 Second Commercial For Home Inspections
By On March 31st, 2011Marketing a home inspection business can be a tough skill to learn. It takes lots of experience and practice to make it flow naturally and to make it look effortless. One skill that is very useful at networking events is the skill of giving a 30 second commercial.
A 30 second commercial is a brief sentence or two that answers this question: What do you do? This seems simple enough and that there really is no opportunity or need to over think a simple response. However to really be effective there is a simple way of answering that will increase how effective you answer the question of what do you do for a living.
Any time that you can get the person that you may be marketing to to feel some sort of emotion the greater the chance of them remembering you and the work that you do. Think of the best television commercials you have seen. it is very likely that the ones you remember are also the same ones that created an emotional response in you. Common emotions that are involved with people who are buying a home are nervousness and excitement. When delivering your 30 second commercial try to bring up those feelings by mentioning how home often feel both nervous and excited. This is done by asking them to think of those feelings or to remember them from their own experiences.
Another important component of an effective commercial or marketing piece is to have it effectively explain how you or your service solves a problem. By explaining this you have also given the benefit of using your services. People hire others to solve a problem. With home buying one of the problems is the nervous feeling of the unknown issues that may be present in the potential new home.
Delivery of the 30 second commercial that I normally give at a networking event goes like this:
Potential client: What kind of work do you do?
Me: Well, do you know or understand the feelings that a person has when they are buying a home, it is a mix of excitement and being nervous.
Potential client: yes
Me: What I do is that I go in to the home that a person is thinking of buying, I check it out and give the buyer lots of information about that house so that they understand any issues with it and they can feel more confident and less nervous about their decision to buy it. I do home inspections.
This 30 second commercial explains to the person the benefit of what my service is, it explains what I do and it does this as it gets the person emotionally involved.